PSFK Weekly from Piers Fawkes

PSFK Weekly from Piers Fawkes

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Pop-Ups Are Popping Off

How brands and retailers win attention, trust, and loyalty with short-term physical experiences.
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Coffee & Machines That Care
This week’s PSFK Weekly looks at coffee machines, but it’s really about something much bigger.
New Ways To Get Ideas In 2026
An introduction to a new way to gather new ideas, some thinking about AI, a few reports from the Consumer Electronics Show in Las Vegas.
About Your Health
Healthcare now runs through homes, workplaces, communities, devices and apps. Intelligence is shifting from the hospital core to patients, AI systems…
Toying Around
Tracking culture through play: toys, games and the grown ups who buy them
To Be In 2026
Ten strategic ideas for how your brand can connect more deeply with customers in 2026 — drawn from hundreds of signals inside a Trends Graph I recently…
Wearables + A Planetary Intelligence System
From metabolic rings to exosuits, wearables today converge into a human–machine feedback network. Tomorrow, will they be the glue of a distributed…
When AI Learns To Do What We Do
We study emerging trends in how artificial intelligence is reshaping the way corporations run and interact with their customers — and explore who will…
Sport Becomes Culture
Sport has evolved from a pastime to a platform — shaping identity, creativity, and commerce. Our latest PSFK Trends Intelligence report tracks how smart…
4 Themes Driving The Travel Experience
PSFK's trend intelligence system reveals the importance of sensitivity in hospitality. Sensitivity to context, to community, to time.
PSFK Weekly from Piers Fawkes
PSFK Weekly from Piers Fawkes
A weekly briefing from Piers Fawkes unpacking the weak signals shaping how brands and culture evolve. Each issue uses the PSFK Trend Graph to surface patterns across sectors and turn them into usable ideas for strategists and innovators.
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PSFK Weekly from Piers Fawkes

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