PSFK Weekly
Creativity, trends & futures selected by Piers Fawkes with AI research tools. Includes case studies, new ideas, podcasts.
Last Friday, I ran a ‘How I Made This (AI)’ session on how I created the SXSW 1000 Page Deck and how I’m developing a new AI tool that immediately creates shareable content after talks at events (like we did at Possible). Video here on LinkedIn
This Week’s Ideas
Art & Technology / Sustainable Design / Performance & Storytelling / Traditions in Modern Context
EEG-Based Music Installations: Steve Parker's installations merge neuroscience and art, allowing participants to control music with their brain activity, highlighting fresh engagement methods for exhibitions and public installations. Learn More
AI Interaction with History: The Dali Museum utilizes AI to enhance visitor engagement, offering an interactive experience with a digital Salvador Dali, demonstrating the use of technology to bridge historical and contemporary art. Learn More
Lexus’ Sustainable Design Activation: Marjan van Aubel's solar-powered art installation at Milan Design Week not only promoted sustainability but also showcased how renewable energy can be integrated into aesthetic and functional design, appealing to environmentally conscious stakeholders. Learn More
Performance Art for Urban Engagement: Jemila MacEwan's "Seed Meditation" performance in Washington Square Park uses art to engage with themes of justice and community, highlighting the potential of public art to influence urban spaces and societal issues. Learn More
AI-Driven Poetic Expressions: The Poetry Camera combines AI with artistic creativity to transform images into unique poems, illustrating the novel use of AI in enhancing artistic expression and offering new possibilities for creative industries. Learn More
Sustainable Fabric Innovations: Japanese designer Oki Sato has developed a new material from leftover fabrics, showing how businesses can contribute to sustainability in the design industry by reducing waste and promoting recycling initiatives. Learn More
Artistic Enhancement of Commercial Spaces: Patrick Carroll's display of recycled yarn artworks in JW Anderson’s store exemplifies how art can enhance retail environments, offering businesses a way to create unique, memorable customer experiences that align with sustainability and creativity. Learn More
Multidisciplinary Symposium on Contemporary Living: Prada's symposium during Milan Design Week tackled the urgent topics of affordable housing and climate change, demonstrating how luxury brands can lead discussions on global issues and influence industry standards. Learn More
Eat Your Words: The 'Toaster Typewriter' by designer Ritika Kedia showcases a novel approach to blending humor and design, sparking conversations and potentially reshaping customer interactions in retail or hospitality settings. Learn More
Chainsaw Links
The use of sensor technology and underground tunnels by Pipedream Labs offers a sustainable approach to urban delivery, minimizing surface congestion and environmental impact. Read more about underground urban delivery
A Finnish factory has pioneered the creation of protein powder from electricity and air, presenting a groundbreaking, sustainable alternative to traditional farming methods. Explore the Finnish food innovation
Jesmonite is recognized for its eco-friendly properties and versatility in design, being used increasingly in modern product design like furniture and decorative items. Learn about the rise of Jesmonite
Microsoft's development of VASA-1, an AI tool for creating realistic videos from photos and audio, shows potential in transforming educational, therapeutic, and personal interaction sectors. More about Microsoft's AI tool
Best Buy's Envision app uses augmented reality to enhance customer engagement, offering a personalized and immersive shopping experience through 3D product previews. Discover Best Buy's AR shopping experience
Chivas partnered with SCRAPWORLD to create La Clandestina, a space in Barcelona that merges traditional alcohol branding with a cutting-edge environment, featuring surprise performances and modern marketing techniques. This initiative exemplifies how brands can revitalize their image and connect with contemporary audiences. Discover Chivas and SCRAPWORLD's collaboration
The resurgence of color analysis, popularized in the '80s, helps consumers select the best colors for themselves, reflecting a niche marketing opportunity that taps into personalization and the desire for individuality in fashion. Explore the comeback of color analysis
Hand-painted Buon Ricordo plates, originally part of marketing for Italian restaurants, have become sought-after collectibles, adding a unique and exclusive element to dining experiences. This trend underscores the potential of integrating art into marketing to enhance brand value and customer engagement. Learn about Buon Ricordo collectible plates
The Ukrainian Pavilion at the Biennale in Venice uses immersive experiences with QR codes to educate tourists about the impacts of war and conflict, showcasing how immersive technology can be used for educational and impactful storytelling. Read about the immersive experience in Venice
3 Minute Brand Analysis
This week was a busy one - read or listen to the latest reports on the following corporations:
AstraZeneca AZN , Associated British Foods , AT&T - T , Barclays - BCS , Bristol-Myers Squibb , Carrefour - CRERF , Chubb Limited - CB , Columbia Sportswear - COLM , Deutsche Bank - DB , Ford - F , GE Electric Company , General Motors - GM , Grupo Bimbo , Hasbro - HAS , Humana - HUM , Kimberly-Clark - KMB , Mattel - MAT , Merck - MRK , Michelin - MICP , Novartis - NVS , PepsiCo - PEP , Procter & Gamble , Jet Blue , Reckitt Benckiser, Skechers - SKX , Sleep Number - SNBR , Sonic Automotive - SAH , Southwest Airlines - LUV , Spotify , Tesla - TSLA , The Boston Beer Company - SAM , Tractor Supply - TSCO , Visa , Whirlpool - WHR , Wyndham Hotels & Resorts
Like This Newsletter But Need Something A Little More Retail?
