New Ways To Get Ideas In 2026
An introduction to a new way to gather new ideas, some thinking about AI, a few reports from the Consumer Electronics Show in Las Vegas.
The new way insights may start showing up inside the AI plaforms you’re using
Over the past few months, we’ve been seeing a quiet shift in how agencies, consultancies and corporations think about insights in an AI-driven world. The conversation is moving away from dashboards and reports, and toward how AI systems themselves are fed with trusted, differentiated knowledge.
Alongside PSFK’s trends and innovation work, we’re currently concepting an early-stage project exploring this shift » effectively treating insights as a context layer that AI platforms can draw from, rather than something humans have to manually interpret and repackage each time. It’s still early, but the idea behind Fodda is simple: if AI is going to be used everywhere, the quality and structure of the knowledge behind it matters more than ever.
We’ll share more as this, kinda, expert ‘knowledge graph’ marketplace develops, but for now consider this a heads up that how insights are gathered, structured, and used by AI systems is entering a period of rapid change.
What we’re writing: AI, knowledge graphs, and the future of reasoning
CES takeaways
