PSFK relaunches Trend God, free Trend Portal, free Reports
This is where we start offering an easy to access trends & insights offering - and provide instant reports - and more.
Hey, hey folks,
New tools and services, most of them complimentary
Since the day I started PSFK, I've always been motivated to find and share new ideas with the hope that they inspire our community to make progressive change. Over the last 18 months I've spent a lot of time rethinking how we go about our work, what the PSFK offering is and what we need to create so that we can continue to support you in 2025 and beyond.
This is what we’ve built for you all (so far):
Free Trend God instant reports- at its core it’s a report service that delivers 20 years of PSFK knowledge in 20 minutes. Users can request either a future scenario report about a company or a broader trends report. We first launched this in March '23 but we needed better data sources so we rebuilt the agentic-tech(sp?) with new streams for '25. For now, the report service is free for corporate users and paid-for the rest-o-yous. www.trendgod.ai
Free PSFK trends database - a free-to-use library of trends data collected over 20 years, case studies, and supporting statistics. Covers industries (and sectors within them), technologies, generational cohorts and more. Updated daily, no registration unless you want to get real, real deep. Start here: www.psfk.com/trends-full-list
Free PSFK trends report library - all reports that we published prior to July 2024 are available to download when you sign-up on the PSFK site. Personally, I'm unsure about the future of the 'trend report' in classic pdf format - but many of the themes in these documents remain relevant. Plus, if you're learning to create these reports for yourself, I think the PSFK team produced some of the finest thought pieces out there to learn from. www.psfk.com/reports
Free Broadmind company tracker - over the last 18 months we have been turning our attention to the strategies that corporations are employing - esp when it comes to marketing, retail, sustainability and technology. If you want to understand what's motivating something like 600 major players in 2025, it's worth exploring what we have been publishing over on the Broadmind site and signing up for the (free!) alerts - www.broadmind.ai
Free Vendor Opportunity Webinars - Every 2 weeks, I am hosting a free to attend session where I share signals of buyer intent. The aim is to help identify new business opportunities for folks in our community that are focused on sales and growth. This is a spin off of the Broadmind tracker. Ideal for folks at agencies, startup and solution providers wondering where to go hunting next. RSVP to next Monday's session here: https://lu.ma/ro9ex5pc
Single-copy Company Scenario report store - ok, so by scanning the earnings calls with Broadmind we were able to identify corporate objectives for major companies - and then we got Trend God to use the PSFK portal data to respond to the objectives with incredible scenarios for those companies. For a pretty reasonable price, we are selling 1 of 1 copies of these reports - www.trendgod.ai/reports
Allyship with PSFK Signalbox - we still provide large corporations with hands-on support using a mix of the tools above and custom advisory. Previous companies who have employed our ‘Future Ally’ services include Apple, BMW, Coca Cola, Google, Meta, Nike, Target, Walmart (etc). Not free, I’m afraid, but super worthwhile. www.psfk.com/services
If you've got this far, you might also want to hear about the Eventmind tool that turns conference speeches into insights. The tool is mainly designed for content marketers but it's also feeding the PSFK, Trend God and Broadmind databases daily. www.eventmind.ai
Free Weekly Newsletters - Ok - if you’re receiving this, you get one of our newsletters but here’s the pitch: our PSFK Weekly (17k subscribers) and Retail Innovation Week (10k subscribers) newsletters have free versions that contain a lot of highlights of the insights held by Trend God, PSFK and Broadmind. Browse / Sign up here: PSFK Weekly / Retail Innovation Week
***
How does that all sound? PSFK might not have all the answers, but as your future ally, we want to help you find the best insights to build the future with.
Piers
Piers Fawkes
Founder
PSFK +
WA/m. + 1 646 824 8986
P.S. Send me feedback and questions!!!