PSFK Weekly
Creativity, trends & futures selected by Piers Fawkes & the PSFK research team.
Hi everyone. This week: a few new sections with other stuff held back for next week. If you like the newsletter, erm… remember to ‘like’ the newsletter. (Substack is watching)
PSFK Podcasts
We built a system off of the TREND GOD ai-tool which listens in on certain companies’ earnings calls, extracts non-financial business insights and publishes that research as a 3 minute podcast.
This week we shared: Alaska Air, American Express, Apple, Colgate Palmolive, Ermenegildo Zegna, Intel, Jet Blue, Meta, Microsoft, Mondelez, SuperDry, Visa
Ideas & Case Studies We’re Tracking
Each day, we add a bunch of more corporate trend tracking stuff to PSFK IQ (You should check it). Generally, this newsletter contains the more out-there stuff… the weak signals:
Skyted is a space-age mask disrupts public phone calls, offering privacy and silence. Learn more
Designer Julia Vollmer's Crochet Protocol explores sensory experiences and empowerment through a wearable bracelet that gives crocheting instructions via vibrations. This artistic and innovative project challenges conventional manufacturing. Learn more
Suzuki has revived the '80s Omnichord with a modern version featuring 108 chords, a strumplate, and built-in speaker, offering a throwback music experience for a new generation. Learn more
Tivoli revives the iconic SongBook as a modern Bluetooth boombox, blending retro styling with today’s technology and audio power. Learn More
A light and sound art installation inspired by The Velveteen Rabbit integrates multimedia to create an immersive and interactive experience, enhancing cultural offerings in a unique heritage site. Learn more
Dr. Operator has been leveraging the updates in 3D printing to create a set of “delightful, quirky, and unique transformers.” Files are available to let anyone download and print their own. Learn More
Artist Jo Fairfax's collection of 3D-printed sculptures, inspired by Carl Jung's 12 archetypes, fuses technology and tradition to provoke contemplation and wonder. Learn more
The latest Blender Geometry Nodes software enables a new approach for parametric designs for 3D printing. Learn more
A new web experiment allows users to see trending Wikipedia articles by location. Learn more
Norman Foster Institute focuses on cities as an invention, addressing urban challenges through research, education, and collaboration. Learn more
Mercedes-Benz brand has a new architectural landmark as a 341-meter high tower in Dubai, featuring luxury residential units, exclusive facilities, and advanced mobility solutions, with a focus on sustainable initiatives and energy efficiency. Learn more
Fashion-conscious youth are dressing up gathering in public libraries. Learn more
The ASCII Theater hack allows users to stream free text-based movies in their terminal using a specific code. Read more
This Week’s Reports
Every day, we use the TREND GOD ai tool to generate hyper-specific trends and innovation reports for the PSFK IQ Library.
Revolutionizing Wellness: Strategies for Adaptation and Growth
Innovative Marketing and Product Offerings for Increased Sales and Customer Acquisition
Celebrity Endorsements: Expanding Brand Engagement & Market Reach
Strategic Collaboration Endeavors: Expanding Market Reach and Enhancing Product Variety
Business Traveler Strategy: Enhancing Revenue and Experiences
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Quick Stats
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Quotes Of Note
"In the U.S., the marketplace proved more difficult. Consumer demand and traffic tapered off throughout the year."
Tim Boyle, CEO, Columbia Sportswear Company
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"We saw growth across all geographies and the continued strength in the U.S., in particular, despite a challenging environment, coupled with the rebound of operator China region has been quite encouraging."
Gildo Zegna, Chairman & CEO, Ermenegildo Zegna Group
