PSFK Weekly
Creativity, trends & futures selected by Piers Fawkes & the PSFK research team.
Hi everyone. A quick flag wave to start the newsletter: congrats to our spin-off AI services team Broadmind.ai who have started the year with projects for Skift and MarketResearch.com plus a SAP-related event-content project too.
Onward:
Macro Analysis
This section of our newsletter shares an analysis of all the ideas we’ve shared in the PSFK newsletters over the last 180 days. We run TRENDGOD’s Pattern Recognition Agent to analyze 30 day periods during that time and then it runs a higher level analysis with a bias towards the trends identified in ideas shared in more recent newsletters. Just saying.
Sustainability and Eco-friendly Practices: the incorporation of sustainable materials and manufacturing processes to reduce environmental impact.
Immersive Experiences and Nostalgic Design: focuses on merging technology, nostalgia, and sensory elements to create unique and engaging experiences that evoke emotional connections.
Customer-centricity and Community-building: the importance of tailoring experiences to individual preferences and fostering connections among customers, promoting a sense of belonging and community.
Integration of Nature and Sustainable Architecture: the blending of natural elements and environmentally conscious design principles to create harmonious and sustainable environments.
Adaptable and Customizable Design Solutions: the importance of design solutions that can cater to diverse user needs and preferences, offering personalized experiences for each individual.
Technology-enabled Healthcare Solutions: the use of digital tools and data to deliver more precise and tailored healthcare services, enhancing accessibility and efficiency in healthcare delivery.
PSFK Podcasts
Oh wow. This has been a busy week of earnings calls for our ai agents that analyze the daily reports then create these 3 minute audio clips. Links below go to Spotify but you can access this all on Apple Podcasts and elsewhere:
adidas, Aflac - AFL, Alibaba - BABA, Allstate - ALL, Bark, Canada Goose - GOOS, Carlsberg - CABGY, Chipotle - CMG, Clorox - CLX, Coty - COTY, Dolby - DLB, e.l.f. Beauty - ELF, Edgewell - EPC, Estée Lauder - EL, Expedia - EXPE, Ford Motor Company - F, Hershey - HSY, Hilton - HLT, ING Groep - ING, Mattel - MAT, McDonald's - MCD, PayPal - PYPL, Pinterest - PINS, Roblox - RBLX, Royal Caribbean Cruises - RCL, Simon Property Group - SPG, Skechers - SKX, Snap Inc. - SNAP, Sonos - SONO, Spotify - SPOT, Tempur Sealy - TPX, Tractor Supply Company - TSCO, Tyson Foods - TSN, Uber - UBER, Under Armour - UA, V.F. Corporation - VFC, Vodafone - VOD, Wynn Resorts - WYNN, Yum! Brands - YUM
Ideas & Case Studies We’re Tracking
A selection of the dozens of ideas we added this week to PSFK IQ:
New York Institute of Technology Design Program
A design program at the New York Institute of Technology is showcased in Dezeen, featuring innovative student projects that explore digital fabrication, robotics, and sustainability. Learn More
City Pop Photo Series by Nicolas Damiens
French creative Nicolas Damiens captures the warmth and nostalgia of Singapore's streets in his photo series City Pop, featuring bright colors, palm trees, and pastel-hued oceans. Learn More
Personalized Cycling Routes Thanks To AI
Design studio Halo Lab's work for cycling platform Virage.AI embraces the brand's ethos, with an AI-powered feature for personalized cycling routes. Learn More
Proteus 3.5 at Copernicus Science Centre
An exhibit lets visitors interact with a ferrofluid using a Brain-Computer Interface, offering a unique and immersive experience that explores the future of medicine and human-machine interaction. Learn More
Be Bearz Experiential Store Near Eiffel Tower
A new experiential store in Paris offers customers the chance to create their own artwork using the popular technique of pouring painting, combined with a bubble tea salon. Learn More
Cognac Jewelry
LaQuan Smith collaborates with Louis XIII cognac, unveiling a limited-edition collection featuring a multifunctional chain pouch and signature opera-length gloves. Learn More
Art Exhibition Transforms Derelict Townhouse
'Housewarming' is a free art exhibition in a derelict Stoke Newington house, showcasing alternative London artists and breaking traditional gallery norms with immersive displays and integrated artwork. Read More
Sala Hars and Agathe Marimbert's Omakase Bar in Paris
Sala Hars and Agathe Marimbert's Omakase bar in Paris offers a unique dining experience with a dynamic interior design inspired by both Tokyo's fast-paced culture and Parisian classicism, featuring reflective metal portals, lighting, and fabric elements. Learn More
CaratLane's Personal Video Message in Jewellery
CaratLane's commitment to innovation means your gift could also include a personal video message, delighting the receiver and opening up a world of possibilities for creatives. Learn More
This Week’s Reports
We were supposed to be only doing four of these each week but guess what? Someone here thought it was smart to get TRENDGOD to output at the end of the podcast process a prompt on what each company ‘needed to do’ and the systemm now gives that to the AI agent (or chain of agents) that creates our automated reports. Lots more reports but as we’re responding to real market needs (that were mentioned by CEOs in the last 7 days) - hopefully they are super relevant and useful:
Digital Growth Catalyst: Prioritizing and Maximizing Competitive Edge in Food & Beverage
Intelligent Experiences: Elevating Social Platforms’ Functionality and Content Cohesion
Brand Recognition: Unleashing Growth Potential in Food Service
EcoMobility: Driving Growth and Market Leadership in Automotive
Expanding Market Horizons & Unlocking Long-Term Success in Consumer Electronics
Digital Market Domination: Beauty Sector Growth Marketing Strategies
Delighting Boutique Hospitality: Product & Marketing Strategies Report
Retail Media Partnership Enhancement: Leveraging First-Party Data Insights
More to come (in QA process). All are available via PSFK IQ subscription or one-off purchase.
Quick Stats
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Quote of Note
"I think trend forecasting and predictions have lost the magic these days, mostly thanks to the beloved short-form video and how it allows anyone to oversimplify topics without proper research."
Clayton Chambers, Writer & Founder, Sprezza Newsletter
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