PSFK Weekly from Piers Fawkes
Creativity, trends & futures
Hey folks. Thanks to everyone who came to talk about brands and purpose last week in NYC. We used our new Eventmind tool to generate this summary.
A heads up - we’ll be offering a $11 a month subscription option starting next week. You can pre-order now :) - Piers
This Week’s Ideas
Some ideas in tech, design, and sustainability, including AI-powered innovations, eco-friendly architecture, and creative collaborations.
Mobility’s New Edges - The P1 is a personal electric vehicle, pairing a cutting edge industrial design with breakthrough performance and utility. Learn More
Watch Design Is “Tribute” to 1970s Concept Cars - ALTO's ART 01 watch, inspired by 1970s concept cars, features a titanium case and sapphire crystal. The watch features angular, beveled sides and a unique polyhedron-shaped dial. The brass dial, with a matt finish, draws influences from Greek arts, creating an optical illusion through its curved and faceted surfaces. Learn More
MIT's Momo Lunar Habitat - A self-assembling lunar habitat offers a design-first solution for space exploration. Learn More
Google’s Orb - Designed by The Very Many in California, this structure aims to foster creativity and artistry by blending dynamic design with technological surroundings, inspiring employees to explore new creative boundaries. Learn More
Nest Light Installation in Estonia - Combines reused materials and natural design in an arresting public art project. Learn More
AZULIK's EK Car - Designed and manufactured by Roth Fablab for hotel group Azulik, the curvy buggy is made from locally sourced, sustainable materials. Learn More
Cutwork’s Co-Housing for Single-Parent Families - Concept in France provides tailored housing solutions for single-parent families, featuring private living spaces and communal areas like shared kitchens and childcare facilities to support community living. Learn More
Architectural Harmony in Nature Babel Tulum in Mexico showcases eco-conscious design with villas that are intended to seamlessly integrate into the lush landscape. This vacation complex emphasizes architectural harmony, utilizing natural materials and sustainable practices to create a tranquil retreat that honors Tulum's unique environment. Learn More
Sensory Architecture in Finland’s Forest - The Meteorite project in eastern Finland challenges conventional residential living with a unique wood and digital design, presenting a mystical exterior that harmonizes with the forest and an intricate, sensation-driven interior. Learn More
Parkway Clinic by AsNow - Features a unique sculptural design with contrasting rough and soft elements. Learn More
Stüssy’s Upcycled T-Shirt Rugs - Brand creates a series of boucherouite rugs made from upcycled Stüssy t-shirts and wool from the Atlas Mountains, draw inspiration from ancestral rugs, vintage graphics, and nature. Learn More
Aldgate Gold Project - London Met Students transform found objects and waste into new and functional pieces. Learn More
Asselin's True Colors Project - Aims to reveal the environmental hypocrisy of the automotive industry. Learn More
Possible Impossible Pavilion - Architect Peter Morris challenges traditional construction methods and explores the concept of possibility and impossibility by creating with Build-Lite’s Stone-Coat material. This ultra-light, polystyrene-based imitation stone allows for vibrant and complex designs that would be costly with conventional materials. Learn More
Dior Spa Cruise for the 2024 Olympics - Luxury brand offers an exclusive spa experience on a boat on the Seine during the Paris Olympics. Learn More
Heineken’s UEFA Viewing Parties in Laundromats - Hosted exclusive viewing parties of the UEFA matches in 24-hour laundromats in South Korea. Learn More
Phonecore - Phone maker HMD collaborated with fashion designer Sinead Gorey to introduce a “Phonecore” range. The bold and oversized glacier green accessories are include Pulse Pro-inspired sunglasses, a 3D-printed smartphone backpack, and a toolkit-style belt pouch. Learn More
Chainsaw Links
AI-Powered Noise-Canceling Headphones AI headphones enhance listening by focusing on specific voices in noisy environments, ideal for meetings and tours. Learn More
AI Headphones for Crowded Places AI-powered headphones amplify targeted voices, perfect for conferences and busy environments. Learn More
Adobe’s Controversial AI Marketing Campaign Adobe's AI-driven marketing for photo editing software sparks criticism from photographers, highlighting tech vs. creatives tension. Learn More
Amazon Pharmacy in California Amazon Pharmacy opens its first California location in Corona, offering convenient prescription services. Learn More
Orange’s Immersive Virtual Shopping Experience Orange partners with Obsess for an AI-powered virtual shopping experience, enhancing customer engagement. Learn More
Italian Retailer’s Eco-Friendly Initiative Despar Nord recycles cardboard packaging waste to create new shopping bags, promoting sustainability. Learn More
Target and Walmart’s Private-Label Success The success of own-brand lines showcases innovation and consumer preference in US retail. Learn More
Retailers and the Secondhand Market Retailers could tap into the $64bn secondhand market by focusing on quality control and appealing to Gen Z. Learn More
UK Scientists Use VR for Cochlear Implants VR games help children with cochlear implants improve hearing by training the brain to process sounds better. Learn More
Sadie B’s Vegan Hair and Personal Care Brand Teen-run brand Sadie B promotes self-esteem and sustainability with vegan, chemical-free hair and personal care products. Learn More
Nintendo’s New Store in San Francisco Nintendo to open a retail store in San Francisco’s Union Square, its second store in the US. Learn More
Porsche and Blizzard Gaming Collaboration Porsche and Blizzard partner for a gaming bundle with streamers, esports pros, and an animated short film, redefining luxury brand engagement in gaming. Learn More
Christina Ricci’s Tarot Deck Launch Actress Christina Ricci launches a tarot deck and guidebook, featuring original artwork and personal insights. Learn More
The Man Who Made Sports Uniforms As Exciting As the Games Paul Lukas ends his 25-year Uni Watch column, leaving a legacy of celebrating sports uniforms and their design. Learn More
FIT’s 2024 Graduation Show FIT's graduation show addresses environmental collapse, oppressive systems, and community care through innovative designs. Learn More
Are You Going To Cannes Lions?
We’re looking for beta-users of a new product we’re trialing which gives attendees a co-pilot at events to help them crunch the content and find insights. Handraise: hello@psfk.com
Like This Newsletter But Need Something A Little More Retail?
