PSFK Weekly
Creativity, trends & futures selected by Piers Fawkes & the PSFK research team.
PSFK Analysis of Emerging Paradigms
January 2023
The trends that we’re tracking in creativity, experience, and innovation for PSFK IQ can be grouped into several overarching themes.
The first theme revolves around leveraging technology to enhance user experiences, with trends like emotional intelligence in AI, augmented reality in retail, and virtual events and experiences. These trends focus on creating personalized, immersive, and interactive experiences for customers.
The second theme centers around sustainability, with trends such as sustainable packaging innovations and biophilic design in workspaces. These trends highlight the importance of reducing environmental impact and incorporating elements of nature into built environments.
The third theme is data-driven personalization, which involves utilizing consumer data and analytics to tailor products and marketing strategies to individual preferences.
Finally, the fourth theme addresses the evolving work environment, with trends like remote collaboration and communication tools enabling effective teamwork in the era of remote work. Overall, these higher-level themes reflect the broader objectives of enhancing experiences, sustainability, personalization, and adapting to changing work dynamics.
Ideas & Case Studies We’re Tracking
Maybe this week is about the objects we own and the experiences they create around us. -Piers
Rabbit Inc. unveiled R1, an AI assistant with a pocket-friendly design, at CES 2024. With a fresh approach to interface design, the device can perform tasks like calling an Uber or making a restaurant reservation through voice commands and automated scripts called "rabbits." Learn More
A new but ultra-rare CD-ROM zine shares images, audio, and fashion spreads from Sofia Coppola's back catalog . Curated by the filmmaker herself, it offers a fascinating glimpse into her creative process and an exploration of retro formats. Learn More
Courrèges and Dizonord have collaborated on a cross-cultural pop-up in Paris, featuring printed objects, books, and magazines dedicated to niche, pop, and underground music. Learn More
BeamO is a new health device that combines a digital stethoscope, medical-grade ECG, oximeter, and contactless thermometer. It provides robust and complete health records for users and their doctors and offers telemedicine capabilities. The device has not yet received FDA clearance, but is expected to launch in summer 2024. It offers a complete digital health checkup for users and can detect atrial fibrillation, high body temperature, and potential signs of desaturation of blood oxygen. Learn More
The new book Read Write Own aims to help people understand blockchains' disruptive potential, security, and exchange through blockchain tech. Learn More
An article by the journalist Amy Odell explores the evolving concept that privacy is becoming the ultimate luxury. It highlights that brands will have to adapt their marketing to reflect these changes and meet consumer demands for privacy and exclusivity. Learn More
Estée Lauder and Messika, two leading luxury brands, launched a limited edition collaboration inspired by the Re-Nutriv Ultimate Diamond Skincare Collection, featuring exclusive packaging and a special edition gift box. The collaboration celebrates the timeless beauty and innovation of both brands, and represents a modern expression of elevated glamour. Learn More
Atelier Oï's innovative felt luminaire, Oloïd, offers exceptional sound absorption, sustainability, and effortless comfort while promoting sustainable practices and responsible material sourcing. Learn More
The IKEA Nytillverkad collection revives vintage designs from the 1960s and 1970s and includes youthful accessories and furnishings, echoing the era's free-spirited mindset. Learn More
A year-long exhibition in San Francisco named The Garden of Eden has been inspired by the actions of tending to community gardens, native California gardens and creating a whole living ecosystem. As part of this, the painter Jo Kim held an activation titled “$1 Knowledge” where she asked participants to offer up either a dollar bill or personal knowledge in exchange for a sweet potato. The ritual is a gift of time and community-building for the artist. Learn More
The Walgreens Expressions Challenge is an annual event that calls upon the creative spirit of high school teens, encouraging them to articulate their feelings about the various challenges they face in today's world. This initiative understands that young people encounter numerous obstacles, whether in their personal lives, at school, or while navigating the complexities of social identity and societal issues. Learn More
Dior has launched a playful menswear collection featuring miniature monsters called Tanilla, as part of a collaboration with Japanese ceramist Otani Workshop. This unique and playful collection showcases the intersection of fashion and traditional craft, showcasing the creativity and innovation of both industries. Learn More
The LEGO® Art building set allows you to create your own modern abstract wall art. Once completed, the artwork can be hung on the wall as a unique and impressive piece. Learn More
Objeks offer a novel experience that marries the charm of physical objects with the convenience of digital music streaming. These objects, or Objeks, require an Objeks Player, akin to how vinyl records need a record player, to produce music. The Objeks Player is designed to connect with any home audio system, transforming beloved personal items into sources of musical enjoyment. Learn More
Quick Stat
93% of shoppers in the U.S. have or are open to buying secondhand products.
Quotes Of Note
"We have to be relevant in an authentic way. Through our messages, through our position, our giving back to society, what kind of point of view we have on what's going on in the world."
Mauro Porcini, Chief Design Officer, PepsiCo
"By building multiple futures scenarios, we can explore emerging needs and ensure that IKEA can continue to be a relevant partner for life, making everyday that little bit better for the many people, today and tomorrow."
Maria Jeansson, Global Foresight Lead, IKEA
Take A New Look At PSFK’s AI-Powered BI System
In 2023, we updated the PSFK IQ research and business intelligence platform with additional features, tools and content.
Now available month-to-month with a credit card payment, Here's what we have going:
- 250 Trends - After a fresh round of mega-mega pattern recognition we updated our database of trends on Jan 1 this week. The trends we track are related to key industries, technologies, CX stages, and more. Case studies, reports and other content is indexed against each trend so that when you look at a trend, you'll see all the related content.
- 1,000 Companies - We have a new section on the site where we track innovation case studies, news and data connected to major brands and retailers. We are not only matching innovation case-studies but we are pulling insights from content shared by executives when they give speeches at conferences and on their investor calls. Check what we've written about your corp/client here: https://www.psfk.com/company-index
- 4,000 Case Studies - Every day since Jan 1, 2023, we have been carefully adding progressive innovative projects, products and ideas to our database. Each case study is indexed against trends, technology, industry and other topics. And did I say that we updated this daily?
https://www.psfk.com/case-studies
- Focused Newsletters - Last year, we were publishing dozens of different newsletters and then in December we decided to focus on delivering the PSFK and Retail Innovation Week really well, rather than 40 kinda average ones. To subscribe to these newsletters today for free visit: https://www.psfk.com/newsletter-free-signup
- AI-Report Generation - We spent the 2nd half of 2023 trying to perfect the perfect innovation report and no doubt, we'll spend the first half of this year doing so too. But for now, all Members have access to a process that creates a draft-version of a report in 30 minutes that used to take our analysts 3 weeks to develop.
https://www.psfk.com/instant-innovation-report-trend-god
- AI Chat - Our chat bots now sit across 2 databases: Macro Chat leverages 190 non-psfk industry reports and Micro Chat leverages our Case Study database, currently with up to date 4,000 data points.
https://www.psfk.com/ai-research-chat/macro-trends
https://www.psfk.com/ai-research-chat/micro-trends
PSFK IQ
All of the above goes alongside the existing content and tools:
- 800 reports in our trend and innovation library. New studies added weekly.
- 700 industry stats and 350 expert quotes collected each week and refreshed since mid-2023.
- 200 analysis pieces that studies industry futures and company dynamics
- 2,250 experts and 1,000 solution-providing vendors that we're tracking indexed by topic, industry and technology. Updated monthly.
https://www.psfk.com
For more Information & Pricing
https://www.psfk.com/psfk-iq-business-intelligence-with-pricing
Or schedule a demo: calendly.com/psfk/intro