Creativity, trends & futures selected by Piers Fawkes & the PSFK research team.

Jan 26, 2024

January 26 2023

The trends that we’re tracking in creativity, experience, and innovation for PSFK IQ can be grouped into several overarching themes:

Sustainability and eco-consciousness, with a focus on reducing environmental impact and promoting sustainable practices through products and designs.
Experiential marketing and customer engagement, where brands create immersive and memorable experiences to forge deeper connections with their audience.
The fusion of art, technology, and innovation, pushing the boundaries of creative expression and exploring new possibilities.
Community-centric initiatives, fostering connections and creating meaningful experiences within local communities.
Nostalgia and retro-inspired designs, offering a blend of familiarity and modern features to engage consumers.
Innovative architecture and design, creating visually stunning and inspiring spaces that captivate and inspire.

These higher-level themes reveal the broader trends in the business landscape, emphasizing sustainability, immersion, collaboration, creativity, and the power of meaningful experiences.

250 More Trends

Next Thursday…. Connect & Learn in NYC

Giuseppe Stigliano and Piers Fawkes invite you to a special, kinda-early morning session of connection and idea sharing. Held at the prestigious Spring Studios in Manhattan, we welcome our community to reconnect over coffees and pastries before we host a short talk.

During the talk, PSFK founder Piers will interview retail expert and author Giuseppe about the contents of his new book, 'Redefining Retail - 10 Guiding Principles for a Post-Digital World'. Specifically, Piers will try to understand how the customer experience may change in this age of Machine Thinking.

RSVP Now

This Week’s PSFK Podcast Episodes

(Links go to Spotify but PSFK podcasts are also available on Apple, Google & YouTube platforms)

Ideas & Case Studies We’re Tracking

Welcome to today's email from The Prompt, where we will explore the exciting themes of creativity, experience, and innovation trends. From the introduction of cutting-edge electric SUVs and immersive virtual reality experiences to the fusion of art and fashion, this email will delve into a wide range of subjects that are shaping the future of creativity and innovation. Join us as we uncover the latest ideas, projects, and trends that are pushing boundaries and inspiring professionals in the field.

See clearer: NotCo's clever and engaging "Not So Happy Animals" AR campaign uses labels on animal-based foods to spread a more honest and powerful message about the source of our food. Learn More

AR windscreen, toytown looks: Olympian Motors has unveiled the Model 84, an innovative electric convertible SUV featuring a luxury interior, advanced safety features, and powerful performance, available in the US for $70,000. Read More

Urban planning gets immersive: The Grand Paris Express project in France is offering visitors an interactive detective game to learn about public transportation and urban planning. Learn More

Casting a shaddow: At IMM Cologne, a 3D-printed installation by Raw Edges featured a semi-transparent printed curtain and floating volumetric spheres, offering a unique and immersive experience for visitors. Learn More

Time will tell: Experimental philosopher Jonathon Keats is using long-exposure pinhole cameras to create a photographic time capsule that will document landscapes around the world over the course of a thousand years, promoting sustainable development and encouraging a sense of responsibility for our actions in the environment. Learn More

Minecraft realized: Architectural firm Populous has revealed plans for the Prince Mohammed Bin Salman Stadium in Saudi Arabia, a stunning and technologically advanced venue built into a 650-foot-tall cliff. With a retractable roof, pitch, and LED wall, this immersive stadium offers endless possibilities for sports, entertainment, and cultural events, pushing the boundaries of modern design and entertainment. Learn More

Juxtapose: Argentinian artist Ana María Hernando's tulle installation in New York embraces femininity, creativity, and collaboration through vibrant art in a public space. Learn More

Walk this way: Disney Imagineer Lanny Smoot has been inducted into the National Inventors Hall of Fame for his HoloTile floor, an omnidirectional walking surface that enhances virtual reality experiences. Learn More

It’s the weekend, so why not: As the article says, “Welcome to the deep end of the dirty martini pool 🏊‍♂️” A creative chef explores the edge of food trends with a recipe for a dirty martini infused with the flavors of chicken soup, including Mirepoix-infused gin, manzanilla sherry, chicken bouillon brine, and olive oil garnish. Drink More (January’s Over)

More Case Studies

Quick Stats

Starbucks' U.S. sales growth decelerated from 11.1% in October to just 3.3% in December, and transaction count slowed from 3.3% growth in October to a decline of 1% in December.

LVMH's fourth quarter sales grew by 10%, exceeding analysts' expectations, driven by strong demand for luxury fashion labels such as Louis Vuitton and Dior.

More Stats

Like This Newsletter But Need Something A Little More Useful?

Check Our RIW

Quotes Of Note

"We have customers who love our company. They trust us. They know we put safety and reliability first. And over time, confidence will get back into this airplane."
Ben Minicucci, CEO, Alaska Air Group

"Empowering our talent is embedded in our company's culture. As we push toward our long-term goal of operating 7,000 restaurants in North America, it's crucial that we listen to and adapt to the needs of our team members, so they can grow with us."
Ilene Eskenazi, Chief Human Resources Officer, Chipotle Mexican Grill

More Quotes