PSFK Weekly
Creativity, trends & futures selected by Piers Fawkes and his research team. Hire us for similar inspiration, foresight, strategy & innovation: hello@psfk.com
This Week’s Ideas
Patagonia Explores Consumerism with "The Shitthropocene"
A 46-minute documentary that delves into the origins of our impulse control issues and the impact of capitalism on our central nervous systems, offering insights into saving ourselves. Learn More
Reebok Partners with Instagram for AI-Driven Sneaker Design
Reebok and Instagram introduce Reebok Impact, an AI tool allowing customers to design custom digital sneakers, reshaping fashion.
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Zen Garden Pen Promotes Mindfulness
A pen inspired by Zen gardens offers a tactile, meditative experience, promoting mindfulness and calm through writing. Learn More
Innovative 3D-Printed Subway Stations in Xiamen
Ateno Studio employs 3D technology to design sculptural subway stations in Xiamen, inspired by traditional red brick houses. Learn More
Transforming Traditional Bricks into Furniture
Floris Wubben exhibit showcases how traditional bricks can be turned into versatile furniture pieces at The Future Perfect in New York. Learn More
AKNEYE Exhibition Blends Physical and Digital Art
The AKNEYE exhibition at Venice Biennale 2024 showcases an immersive phygital installation, merging physical and digital art. Learn More
Nike Poncho-Tent
The Nike Metamorph Poncho transforms into a sunshade or tent, made with water-repellent, recycled materials for any weather. Learn More
Devotion Exhibition: Tradition Meets Creativity
Paolo Arao’s Devotion exhibition in Denver showcased vibrant loom and textile works, blending tradition with innovative creativity. Learn More
Pixelated Eyewear Store in Bucharest
Lunet's new eyewear store in Bucharest features playful pixelated furnishings and a blurry vision-like effect created by the store's design, offering a unique and creative experience. Learn More
Human Experience Transforms Berlin's Airport
Artist Alexandra Pirici presents "Attune," a large-scale, site-specific installation at Hamburger Bahnhof in Berlin, blending live performance with sculptural elements to create a dynamic, self-structuring landscape. Learn More
Minimalist Tennis Table
Designed by Oppen Studios in collaboration with Factura Factory and Yandex, this minimalist tennis table combines functional design with vibrant colors, creating an engaging space for communication and community building. Learn More
Adidas Celebrates Mexican Culture with 'Weaving Memories'
Adidas Mexico and Pentagono Art’s collection features hand-sculpted soccer balls and woven tapestries, celebrating Mexican culture. Learn More
Installation Highliughts Textile’s Data-Driven Beauty
ATELIER-E’s LOOM installation in Paris highlights the beauty of the textile industry through automation and creativity. Learn More
BuzzFeed News Combines Google Earth and AI on TikTok
BuzzFeed News uses geo-mapping, text-to-speech, and AI song features on TikTok for innovative data reporting. Learn More
7-Eleven and Tetris Collaboration
7-Eleven's unique co-branded promotion with Tetris features limited-edition Slurpee handheld gaming devices and other merchandise, showcasing creative marketing. Learn More
Graza Launches Beer Can Refill Solution
Olive Oil co introduces a beer can refill solution for their EVOO squeeze bottles, enhancing customer experience with creative packaging. Learn More
PSFK Meet Up - Thursday May 23 - NYC
An informal gathering for members of our creative community over coffee and pastries - concluded by a short discussion about a key topic of the day. Everyone is welcome (but please RSVP!)
Chainsaw Links
The Future of AI in Business: OpenAI CEO Sam Altman discusses the future of AI in business, highlighting the importance of AI technology and competitive advantage. Learn More
Light-Based Computing: Advances in light-based computing using microchips to manipulate light waves could enhance smart cameras and image recognition, benefiting retailers and consumers. Learn More
San Francisco MLS and AI Assistant: San Francisco MLS partners with an advanced AI assistant offering real-time market and property data, valuation analyses, and productivity tools for real estate professionals.
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Marvel Studios Unveils Mixed Reality Experience
Marvel Studios and ILM Immersive create an interactive mixed reality experience linked to the Disney+ series "What If...?". Learn More
Dior x Stone Island Collaboration: Dior and Stone Island collaborate on a limited-edition collection, blending Parisian haute couture with functional streetwear. Learn More
TAG Heuer x KITH Collaboration: TAG Heuer and KITH launch a limited edition watch collection for Miami Race Week, merging racing, fashion, and luxury watchmaking. Learn More
Lee's First Golf Collection: Lee launches its first-ever golf collection for men, featuring performance features like motion flex waistbands and moisture-wicking fabric. Learn More
Culture and Currency in Retail: This article explores the importance of cultural storytelling and media amplification in marketing strategy, suggesting SOV KPIs over ROAS. Learn More
Redemption Roasters' Social Impact: Redemption Roasters provides barista training and jobs to prisoners and ex-offenders, helping reduce reoffending and providing employment opportunities. Learn More
ELF Beauty's Inclusivity Campaign: ELF Beauty's "Change the Board Game" campaign features Billie Jean King and promotes inclusivity and diversity on corporate boards. Learn More
On Purpose in Business:
emphasizes the importance of purpose in business, driving positive change, inclusivity, sustainability, and profitability. Learn MoreMSCHF's Art Exhibition: Brooklyn collective MSCHF's exhibition features 250 fake fish sculptures and 1 possibly real Picasso, offering a critique of the art world. Learn More
Alexandra Pirici's Installation: Alexandra Pirici presents "Attune," a large-scale site-specific installation with live performative action at Hamburger Bahnhof in Berlin. Learn More
Johnson & Johnson's Kenvue Event: Kenvue hosts an event at the New York Public Library with 11 interactive installations and celebrity appearances, showcasing brands and innovation. Learn More
Hungryroot's AI Personalization: Hungryroot uses AI to personalize grocery recommendations, leading to a 40% increase in revenue and setting a trend for online grocery shopping. Learn More
Virtual Influencers: Virtual influencers are gaining popularity, potentially surpassing human influencers, despite concerns about authenticity. Learn More
Inflation and Consumer Behavior: Inflation slows sales for mass-market brands, while sectors like airlines and hospitality enjoy strong sales. President Biden seeks business leader feedback on tariffs and trade challenges. Learn More
Real Estate Fractional Ownership: The real estate market explores fractional ownership, offering wealthier buyers investment opportunities in single-family homes, with some policymakers concerned. Learn More
Shrinkflation Tactics: Shrinkflation, where product sizes shrink while prices remain the same or increase, is observed in various categories, potentially eroding consumer trust. Learn More
Lululemon and Life Time Partnership: Lululemon partners with Life Time, becoming the official apparel partner for pickleball and tennis events, enhancing brand visibility. Learn More
This Week’s 3 Minute Business Reviews
Our reports on business news have moved to their own newsletter: the PSFK Earnings Call
What Our Broadmind Team Created Last Week: Attendee Deck for the Brxnd NYC 2024 Conference
We used our Eventmind AI agent to identify key themes of the BrXnd.ai Marketing x AI conference and each of the key talks! Review and download the deck on LinkedIn.
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