PSFK Weekly

Creativity, trends & futures selected by Piers Fawkes with AI research tools. Includes case studies, new ideas, corporate analysis and free report downloads.

Hey everyone - We had a flood of ‘casts this week and their good business intelligence in audio & written form. Let’s start by sharing links to these excellent 3 minute reports on top brands, retailers and corporations - P :

Consumer Goods/Retail:

1. Adidas (ADDYY)

2. Clorox

3. Domino's Pizza (DPZ)

4. Mondelez International (MDLZ)

5. Shake Shack (SHAK)

6. The Estée Lauder Companies

7. Nestlé

Financial Services/Insurance:

1. American International Group (AIG)

2. Banco Santander (SAN)

3. HSBC Holdings

4. MetLife (MET)

5. The Allstate Corporation (ALL)

6. Federal National Mortgage Association (FNMA - Fannie Mae)

Healthcare/Pharmaceutical:

1. Cardinal Health (CAH)

2. CVS Health (CVS)

Hospitality/Entertainment/Food Service:

1. Caesars Entertainment (CZR)

2. Denny's (DENN)

3. MGM Resorts International

4. McDonald's (MCD)

5. Wendy's (WEN)

6. Whitbread (WTB)

Manufacturing/Technology:

1. Garmin (GRMN)

2. Leggett & Platt (LEG)

3. Peloton (PTON)

4. Philips (PHG)

5. Samsung Electronics (SSNLF)

6. Volkswagen AG

Real Estate/Retail:

1. Amazon (AMZN)

2. Etsy (ETSY)

3. J Sainsbury (SBRY)

4. Tanger Outlet Centers

5. Tractor Supply Company (TSCO)

Transportation/Travel:

1. American Airlines Group (AAL)

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This Week’s Ideas

Sustainable Design and Innovation / Unique and Functional / Creative and Experiential

Multifunctional Furniture: Swiss designers KOSMOS introduced "Dice", a versatile oak furniture piece at Milan Design Week, demonstrating innovative craftsmanship that adapts to various uses from a single design. Learn More

kosmos_architects

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Rethinking Sculpture: At Milan Design Week, artist Berenice Curt showcased her commitment to sustainability through sculptures made from reclaimed marble, blending environmental consciousness with artistic expression. Learn More

berenicecurt_architecte

A post shared by @berenicecurt_architecte

Repurposed Airline Cart Design: Elements Eden transforms decommissioned airline carts into chic, functional design objects for home or office, offering a unique slice of aviation history with a focus on sustainability. Learn More

Full Metal Jacket: Vollebak's jacket made from 11 kilometers of copper wire is a breakthrough in apparel technology, providing protection against weather and disease, reflecting a fusion of innovation and practicality in clothing design. Learn more

Reshape with Geometrics: An innovative interior design project transformed a London townhouse into a sanctuary of modern architecture and decor, highlighting the impact of thoughtful design in creating inspirational living spaces. Learn More

Meow Wolf's Spa Experience: Known for their immersive art installations, Meow Wolf's founders are opening a spa in Austin that blends art with wellness experiences, offering an innovative approach to relaxation and creativity. Learn More

H&M and Pantone's Home Collab : H&M collaborates with Pantone to introduce a vibrant collection of home accessories, appealing to diverse aesthetic preferences and enhancing home decor with both minimalistic and maximalist styles. Learn More

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Chainsaw Links

Supplement Stores Adapt to Drug’s Impact: GNC and the Vitamin Shoppe adapt their retail offerings to cater to the side effects of prescription drugs, reflecting their role in public health and wellness. Read More

Urban Outfitters - Vintage and Sustainability: Urban Outfitters enhances its sustainability efforts by offering vintage collectibles and upcycled items. Read More

eBay - Promoting Circular Fashion: eBay's campaign encourages consumers to sell unloved clothing, promoting sustainability and circular fashion. Read More

Walmart - AI for Waste Reduction: Walmart utilizes AI technology to reduce waste and improve inventory management, testing the program in Canada before global expansion. Read More

ReRooted - Organic and Sustainable Delivery: UK-based ReRooted promotes sustainability with creative delivery solutions for its organic food products. Read More

Airbnb - "Up" House Experience: Pop-up celebrates the 15th anniversary of Pixar's "Up" with an experiential marketing promotion in New Mexico. Read More

Six Flags - AI-enhanced Guest Experience: Six Flags is integrating AI into its app and website to improve guest experiences with features like automated parking and a digital concierge. Read More

When Western E-commerce Meets Chinese Fashion : The challenges Western e-commerce platforms face in promoting Chinese designers and suggests potential solutions through creative partnerships. Read More

Burberry and Outward Bound Partnership: Burberry collaborates with Outward Bound to provide free outdoor education, reflecting the brand's commitment to community engagement. Read More

Chick-fil-A - Scholarship for Community Service Leaders: Chick-fil-A’s dedication to fostering community service and leadership among young people. Read More

Stanley - Transitioning into a Trendy Accessory Brand? Is Stanley is transforming its brand image from work gear to trendy accessories, appealing to a younger demographic? Read More

Levi’s - Reactive Marketing Strategy: Capitalizing on a mention by Beyoncé, showcasing agile and opportunistic marketing. Understand better

‘The New Supreme?’ (asks

Ben Dietz

) - Colorado’s Anti-Capitalist Clothing Brand: A unique business model that includes appointment-only shopping and measures against scalping, reflecting a commitment to community values. Read More

Montblanc and Wes Anderson - Creative Collaboration: A unique advertising campaign and pen design collaboration that emphasizes creativity in luxury branding. Read More

Art Seeks Enlightenment in Darkness: Artists are dimming the lights of their museum shows, for a mix of symbolic and spiritual reasons. Learn More

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Another Thing We Did This Week

PSFK’s Broadmind team started to talk to event producers and experiential marketers about a new genAI tool they’ve built that helps create immediate and engaging content for audiences, sponsors and talent. We also got some great reaction from B2B marketers wanting to get more from their activations at Cannes Lions and Advertising Week. Learn More

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Free Trend & Innovation Reports

Topics of these reports tend to link directly to recent comments made by CEOs about their companies’ business objectives: Download these PDFs for free or ask the PSFK team to create a bespoke one for you - hello@psfk.com

Financial Services

1. American Express - Affluent Customer Acquisition Strategies and Profitability Growth Link

2. Banco Santander - Efficiency-Driven Customer Experience Transformation in Finance Link

3. Discover Financial Services - Leading by Embracing Sustainability & Technology Report Link

Insurance

1. The Allstate Corporation - Profitability Boost Strategies for Auto Insurance Markets Link

2. MetLife - Expansion Strategies for Comprehensive Customer Benefit Offerings Link

Retail and Consumer Goods

1. Wendy's - Sustainable Growth in Breakfast and Digital Operations Link

2. Peloton - Global Market Expansion Blueprint Link

3. Doordash - Expansion and Enhancement of Food Delivery Portfolio Link

4. Sprouts Farmers Market - Loyalty Program Optimization & Targeted Marketing Strategies Link

5. Etsy - Unique Product Showcase & Customer Satisfaction Enhancement Link

6. Starbucks - Efficiency and Consumer Preference Optimization Strategies Link

7. McDonald's - Eco-Friendly Packaging Perception Enhancement Strategies Link

8. Nespresso - Market Growth through Integrated Marketing Strategies Link

9. CarMax - Influential Strategies in Automotive Retail Evolution Link

10. 10. Abercrombie & Fitch - Target Market Diversification Strategy: Fashion Industry Link

11. CVS Health - Holistic Healthcare Services Integration Report Link
    

Hospitality and Travel

1. American Airlines Group - Superior Customer Experience in Travel Industry Link

2. Alaska Air Group - Premium Travel Experience Enhancement Report Link

3. Las Vegas Sands - Affluent Tourism Enhancement Strategies in Asia Link

4. Delta Air Lines - Streamlining Customer Satisfaction & Operational Growth Strategies Link

Beverage Industry

1. The Boston Beer Company - Future-Proofing Growth Strategy Through Beverage Innovation Link

2. Constellation Brands - Craft Beverage Growth Blueprint Link

Beauty and Personal Care

1. The Estée Lauder Companies - Tailored Marketing Mastery: Customer Loyalty Boost Strategies in Beauty Link

2. Beiersdorf - Skincare & Beauty Market Expansion Strategies Report Link
   

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