PSFK Weekly
Creativity, trends & futures. First published Monday, November 18.
This week’s newsletter dives into a rich mix of innovative collaborations, groundbreaking product launches, and fresh insights from the world of business and design. From tech-meets-fashion partnerships like Nothing x Goodhood to sustainability-driven projects like Levi’s expansion in Canada, we explore the latest shifts shaping industries. Plus, our Broadmind analysis decodes key earnings calls, while curated interviews reveal bold strategies from industry leaders. Don't miss the thought-provoking updates in retail, AI, and marketing.
And before we start, to remind you….
Piers Fawkes and the PSFK team can help your organization find real and original opportunity in this ocean of ideas. DM him via piers@psfk.com
This Week’s Key Ideas
Nothing x Goodhood Second Apparel Drop
Tracksuits, overalls, and hoodies blend comfort and style in this tech-meets-fashion collaboration. Learn More
Adidas x AVAVAV Sneakers with Detachable Toes
Sneakers with removable rubber toes that double as purses—an innovative twist on classic footwear. Learn More
Bottega Veneta x Flos Lamp Collaboration
The Gino Sarfatti Model 600 table lamp gets a luxurious makeover with a woven leather base, blending fashion and lighting design.Learn More
MERTRA Heat Reactive Puffer Jacket
A playful and cozy puffer jacket that changes color and reveals patterns when exposed to heat or water, redefining winter fashion. Learn More
Jeremy Scott x SpoiledChild Futuristic Beauty Collection
A collaboration featuring a reusable chrome spaceship and advanced skincare products that combine high design with cutting-edge beauty. Learn More
Beyond Perception Exhibit, NYC
An innovative exhibit combining physical objects and their digital twins to explore self-discovery and societal reflection Learn More
Trek x Pantone Limited Edition Bicycle
A stylish bicycle inspired by the colors of the night sky, merging Pantone’s design expertise with Trek’s craftsmanship. Learn More
Movie Chocolate
Milk chocolate bars wrapped like movie tickets bring a playful twist to snacking at the theater. Learn More
Tirana's Puzzle Tower
A high-rise in Albania mimics house-shaped puzzle pieces, offering mixed-use spaces with a visually striking facade. Learn More
FIFA 2034: King Salman Stadium in Riyadh
Saudi Arabia’s immersive World Cup infrastructure will “sprout as a seed” with community focus with a 92,000-seat stadium. Learn More
Last Week’s Video / Next Week’s Webinar
Next Webinar: RSVP
More Links of Inspiration
BMW Group is automating driving capabilities, setting benchmarks in digitalization and robotics.
Uber launches XXL service for travelers needing extra trunk space during the holidays.
McKinsey’s Lilli AI platform emphasizes robust design and high-quality data inputs.
Accenture and Nvidia team up to scale AI agents for enterprises.
Zara’s Birmingham flagship store focuses on waste-reducing and eco-friendly designs.
Levi’s expands in Canada with a focus on e-commerce and sustainability.
The UN struggles with global plastic pollution collaboration.
InterContinental Singapore’s Champagne drive-through modernizes luxury.
Diageo consolidates rare spirits and luxury brand experiences.
Walmart’s retail media benefits from ad buyer interest as an Amazon alternative.
Target struggles with inflationary pressures and consumer spending shifts.
Personal care products with ‘forever chemicals’ pose risks for pregnant women.
Erewhon enters sexual wellness market with Dakota Johnson’s brand, Maude.
Hellmann's launches Mayonnaise Blanc for personal holiday gifts.
Kraft Heinz launches Everything Bagel Mac & Cheese flavor chosen by fans.
Gap Inc. revitalizes with improved brand relevance and operational focus.
Marathon running surges among Gen Z during the post-pandemic fitness boom.
Flying Tiger Copenhagen's loyalty app enhances shopper engagement.
Ralph Lauren modernizes holiday windows with AI-powered displays.
Southwest Airlines struggles to adapt to changing consumer expectations and market conditions.
Sony faces challenges keeping consumer excitement alive for new camera releases.
Study highlights societal pressure and fear caused by violent clips on social media.
Study shows that shoppers who walk contribute more to local economies than those arriving by car.
Decline in honesty values among younger generations points to cultural shifts.
Channel 4 and Domino's humorous spa-themed ad campaign features pizza facials and enemas.
A renter scoring firm settles over allegations of discriminatory algorithms.
Amazon’s warehouse robots face challenges matching human flexibility and expertise.
The Trade Desk shakes up the advertising industry with new CTV offerings.
AI-driven shopping agents revolutionize retail personalization and engagement.
Last Week’s Videos
Piers released not 1 but 2 videos last week. Learn about event marketing & new business opportunities for agencies, start-ups and tech firms:
New Vendor Opportunities based on buyer-intent signals in earnings calls:
Flooding the Channels of event content - How and Why:
A Sample Of Our Retail Innovation Week Newsletter
InterContinental Singapore’s Champagne Drive-Through
This innovative luxury drive-through offers a selection of over 30 high-end Champagnes, blending convenience with indulgence. Learn More
IKEA Celebrates FRAKTA in London
IKEA’s pop-up celebrates the iconic FRAKTA bag, showcasing its cultural significance and versatility through immersive installations. Learn More
VARIO Flagship in Shanghai
Blending Haipai culture with Western design, VARIO’s flagship offers handcrafted sculptures and modern aesthetics for an immersive shopping experience. Learn More
(Subscribe to Retail Innovation Week here)
From Broadmind: Earnings Call Analysis & Vendor Opportunities
Interviews & Speeches We’re Tracking
Verizon Dials Up Ambition: 100 Million Homes in Broadband Crosshairs
Verizon details its strategy to expand broadband reach to 100 million homes, focusing on innovation and connectivity. Learn More
Logitech CFO Charts Path Beyond China and Consumer Markets
Logitech discusses its growth strategies focused on diversification and technological advancements beyond its core markets. Learn More
Carvana CFO Maps Out Tech-Driven Growth Path at RBC Conference
Carvana outlines its vision for tech-enhanced operations and growth strategies at the RBC Capital Markets Conference. Learn More
CVS Health CFO Maps Out Tech-Driven Pricing Revolution
CVS Health shares insights on leveraging technology to revolutionize healthcare pricing and accessibility. Learn More
J&J Pumps Up Cardiovascular Innovation Plans at Stifel Conference
Johnson & Johnson highlights its focus on innovation in cardiovascular health during the Stifel Healthcare Conference. Learn More
GM Charts EV Course: CFO Details Growth and Tech Strategy at Barclays Conference
General Motors shares plans for advancing electric vehicle development and growth strategies at the Barclays Conference. Learn More
Discover's Bold Move: CMO Jen Murillo Unveils Strategy to Reshape Card Acceptance Perception Discover’s CMO outlines plans to improve card acceptance and elevate the brand’s consumer perception. Learn More
Glassdoor CEO Reveals Remote Work Strategy and Future of Job Market Transparency
Glassdoor's CEO discusses the future of remote work and strategies to improve transparency in the job market. Learn More
Red Lobster CEO Charts Course for Revival: Menu Overhaul and Refined Dining Experience at Forefront Red Lobster shares a vision for revival with a focus on menu innovation and enhanced dining experiences. Learn More
GuocoLand CEO Reveals Strategy: Simplicity and Integration Drive Success in Real Estate GuocoLand's CEO emphasizes simplicity and integrated design as the keys to success in real estate development. Learn More
California Pizza Kitchen Serves Up Fresh Marketing Strategy to Reignite Brand
California Pizza Kitchen’s CMO discusses new partnerships and marketing efforts to drive brand growth. Learn More
Kraft Heinz CMO Reveals Recipe for Marketing Success: Balancing Creativity and Business Objectives
Kraft Heinz’s CMO outlines a strategy that combines creative branding with strong business outcomes. Learn More
Targeting the Future of Marketing Strategies Across Industries
Executives and CMOs share unique insights across industries, providing an overview of innovative marketing and leadership strategies. Learn More
