That Future You Were Tracking: It Arrived Already
Better get it off your doorstep before a bot gets to it first.
Agentic commerce is real and scaling. Africa is active, not emerging. APAC is already running retail’s playbook. Fast fashion’s counter-economy is winning. And in the middle of all of it - the pesky truth that ties everything together - is that the more technology accelerates, the more human becomes the scarce, valuable thing.
These PSFK emails share an analysis of the themes that our community seem to be concerned with. They track clusters of queries researched through PSFK’s Fodda - our marketplace of expert data that can turn your even peskier AI into a domain expert. (So, Check Fodda Out already)
What Fodda Users Were Researching This Week?
Five themes strategists and researchers are exploring by connecting their AI to Fodda’s marketplace of expert data.
Authenticity in the Age of AI
“Human-made” is quietly becoming one of the most powerful claims a brand can make. We tracked the signals behind the Authenticity Premium » from the Slopverse backlash to why Rosalía’s no-AI album became a cultural statement. Learn More
APAC Retail Is Writing the Playbook the Rest of the World Will Copy
China’s government is funding the store of the future at scale — up to 4 billion yuan per city across 50 cities. Meanwhile Asian IP is going global fast, and the visit is becoming the product. Learn More
Agentic Commerce Is Rewriting Who - and What - Does the Buying
McKinsey projects up to $1 trillion in US retail revenue will be orchestrated by AI agents by 2030. The checkout is moving inside the assistant — and whoever controls the agent layer controls the relationship. Learn More
The African Consumer Opportunity Is No Longer Emerging. It’s Here.
60% of Africa’s population is under 25, e-commerce is growing at 17% CAGR, and global brands are committing capital. The question isn’t whether to be in Africa — it’s whether you’re moving fast enough. Learn More
Fast Fashion: Creating Pressure Under Pressure
Regulation is tightening, resale grew 23% last year, and 59% of Gen Z plan to buy more secondhand. Fast fashion isn’t going away - but the cultural territory it once owned uncontested is being claimed piece by piece. Learn More
To get your LLM to generate reports like this, make your AI a domain expert with Fodda.