How forward-thinking brands leverage sustainability, digital innovation, and cultural insights to deepen consumer connections and accelerate growth. In this edition of PSFK’s Business and Innovation Tracker from Broadmind, we examine how leading brands are creatively adapting to evolving consumer behaviors and market conditions. From L'Oréal's successful pivot into social commerce and Reckitt's tech-driven campaigns addressing consumer health concerns, to Maker's Mark and Inditex advancing ambitious sustainability initiatives, these stories highlight the strategic role innovation plays in strengthening customer relationships and maintaining industry leadership.