How leading brands leverage experiential marketing, sustainability, and digital innovation to build community, drive growth, and connect with new audiences. In this edition of PSFK’s Business and Innovation Tracker from Broadmind, we're exploring how major brands like Ulta Beauty, Lululemon, and Foot Locker are leaning into immersive experiences and strategic partnerships to deepen consumer relationships. We also highlight sustainability initiatives from FIGS and Cultiver, innovative digital moves from Spotify and Heineken, and Coca-Cola’s refreshed approach to capturing Gen Z attention. Enjoy.