How leading brands are using creativity, strategic partnerships and bold acquisitions to navigate uncertainty and win over consumers. In this edition of PSFK's Business and Innovation Tracker from Broadmind, we unpack how industry leaders are combining cultural insights, smart investments and fresh thinking to stand out and remain relevant. Whether it's Apple's clever "Severance" stunt, a reflection on PepsiCo's savvy acquisition of Poppi, or Meta's new approach to ad sales, these stories highlight the critical role innovation plays in building lasting consumer connections and staying ahead.