PSFK Weekly from Piers Fawkes

Toying Around

Tracking culture through play: toys, games and the grown ups who buy them

Dec 5

7

November 2025

To Be In 2026

Ten strategic ideas for how your brand can connect more deeply with customers in 2026 — drawn from hundreds of signals inside a Trends Graph I recently…

Nov 20

6

1

Wearables + A Planetary Intelligence System

From metabolic rings to exosuits, wearables today converge into a human–machine feedback network. Tomorrow, will they be the glue of a distributed…

Nov 11

11

When AI Learns To Do What We Do

We study emerging trends in how artificial intelligence is reshaping the way corporations run and interact with their customers — and explore who will…

Nov 3

11

1

October 2025

Sport Becomes Culture

Sport has evolved from a pastime to a platform — shaping identity, creativity, and commerce. Our latest PSFK Trends Intelligence report tracks how smart…

Oct 24

6

1

4 Themes Driving The Travel Experience

PSFK's trend intelligence system reveals the importance of sensitivity in hospitality. Sensitivity to context, to community, to time.

Oct 16

15

1

1

Fragrance & The New Beauty of Branding

How scent is becoming the sharpest case study for how emotion, data, and design build modern brands.

Oct 7

9

The Trends Proving Retail’s IRL Resilience

Signals the PSFK Trends Intelligence system has tracked over the last 90 days that indicate (despite our connected times) that retailers are using the…

Oct 2

21

2

2

July 2025

Can LLMs Out-Think the Best Trend Researchers?

What I’ve Learned Building an Automated Trends System

Jul 22

11

June 2025

The Singular Interface Experience & The Ive Phone

In the latest PSFK newsletter, Piers Fawkes explores what he's calling the Singular Interface Experience (SIE)—a near-future where the dominant way we…

Jun 17

8

May 2025

Help Shape What's Next for PSFK

And download any PSFK report as a thank you

May 19

2

The Color Of The Food Experience Today - and More Design Flavors

A look at the design styles and elements used to shape our real-world social experiences.

May 5

29